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Remember that Velveeta shortage? If not, here’s NPR from back on January 8:
According to an AdvertisingAge , Velveeta may be a little hard to come by in some areas over the next few weeks.
Ad Age reports that an employee of a Brooklyn, N.Y., area grocery has been told that shipments of Velveeta won’t come until February. And the publication says there are reports about shortages from a few other grocery stores on the East Coast.
A Kraft spokesperson cites high demand as a factor. “It’s … amplified by the fact that this is a key time for the brand,” Jody Moore told Ad Age.
We asked Kraft if it has any plans to get the production chain moving a little faster, and we heard back from Moore, who told us in an email that it is “possible that consumers may not be able to find some Velveeta products on store shelves over the next couple of weeks.”
It always seemed a little too convenient that the “shortage” was set to occur right around the time of the Super Bowl. A cheap way to get your brand in the headlines. Kind of like announcing heavy R&D in doorstep drone delivery erev Cyber Monday.
Though he was on break at the height of the furor, Jon Stewart rightfully called out the media for giving Kraft all that free airtime last night. And since this is the same media that covered the Velveeta shortage, it should come as no surprise that it also reported on what the late-night comedian had to say. Here’s one synopsis of the above clip: