Burying the lead*

Or, Proof the Associated Press does not seek to sensationalize the news.

LOS ANGELES — A music executive died Monday after being shot last week by a rampaging gunman in the heart of Hollywood, a hospital spokeswoman said.

A shooting in the music industry. I’ve read this story before. I can’t wait to find out who killed him, and for what gang-related reason. Go on…

John Atterberry, who had worked with the Spice Girls, Jessica Simpson and others, died at Cedars-Sinai Medical Center shortly before 5 p.m. Monday, spokeswoman Simi Singer said.

OK, not the lineup I was originally inclined to suspect. Turns out the  fatal shooting was basically a random incident, so it would have been difficult for the AP to gin up the intrigue.

Now skip ahead six paragraphs:

Atterberry had been a vice president of Death Row Records, the label that produced albums for many of the most prominent names in West Coast hip hop, including Snoop Dogg, Dr. Dre and Tupac Shakur.

Here’s one example of the AP story – I can’t find the original on their website – but if one performs a google search using a previously-cited block quote, she should have no trouble finding other similarly-constructed stories.


*To forestall criticism: this is a shooting-related pun. Otherwise, I am aware the correct spelling would have been ‘lede’


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