Yahoo! just made a big move, snapping up Tumblr for $1.1 billion, and is reportedly looking to make a play for Hulu as well. People in some quarters are… concerned, to say the least. This post won’t do much to ease their concerns.
I was looking for an article I read last week about Tumblr and social media statistics and whatever, it doesn’t matter what I was doing, the point is Google led me to an article written originally for the Atlantic Wire, Teens Are This Excited About Yahoo! Buying Tumblr, that is the subject of this post. Except that it wasn’t published in the Atlantic Wire: the version Google took me to had been picked up Yahoo! news.
So before I show you what happens to the work of Atlantic Wire when you read it on Yahoo!, let me show you what it was supposed to look like, as displayed on the Atlantic’s original website. Here’s the relevant excerpt (pay special attention to what comes immediately after “This one is a personal favorite”):
And here it is — the exact same “block” of text — as presented by Yahoo!:
Again — and this is important — this second screenshot was taken from the version published on Yahoo!: otherwise known as the most. vindictive. website. Ever.
Marissa Mayer, never leave — if you know what’s good for you.
Then again, she may not have much of a choice in the matter: “Mayer is the fifth person to take the top job [at Yahoo!] since 2011.”