The NBA season just started and already things are starting to get awkward, Part II

Two years ago, at the conclusion of the NBA lockout and the commencement of the 2011-12 season, I wrote a post titled The NBA season just started and already things are starting to get awkward. Feel free to check it out — the whole thing is 58 words-and-a-picture long — but the main thrust was that the NBA was insensitive for choosing to sponsor a Tweet of any sort in the Seattle area.

Nearly two years later, and under similar circumstances, you might have thought the marketers of the world learned their lesson — but apparently, they don’t all read my blog. Which is how we ended up with this:

NBA insensitivity again

Granted, the offender this time was not the NBA itself, but Adidas trying to sell some shoes on its back:

#DRose

By promoting itself using an NBA player who has no conceivable connection to Seattle — Rose is from Chicago, and entered the league after Clay Bennett had absconded with the Sonics to Oklahoma — all Adidas managed to accomplish was remind the city* that it no longer has any real link to professional basketball.

*Or, at least, those who use Twitter

At the very least, Adidas could have gone with someone more likely to tug on Seattle’s heartstrings:

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2 thoughts on “The NBA season just started and already things are starting to get awkward, Part II”

  1. An ex-girlfriend of mine who was a medical student offered me a carotid massage… I had no idea what it was and said sure… next thing I knew I woke up and all my money was gone… Be careful.

    Like

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