Two years ago, at the conclusion of the NBA lockout and the commencement of the 2011-12 season, I wrote a post titled The NBA season just started and already things are starting to get awkward. Feel free to check it out — the whole thing is 58 words-and-a-picture long — but the main thrust was that the NBA was insensitive for choosing to sponsor a Tweet of any sort in the Seattle area.
Nearly two years later, and under similar circumstances, you might have thought the marketers of the world learned their lesson — but apparently, they don’t all read my blog. Which is how we ended up with this:
Granted, the offender this time was not the NBA itself, but Adidas trying to sell some shoes on its back:
By promoting itself using an NBA player who has no conceivable connection to Seattle — Rose is from Chicago, and entered the league after Clay Bennett had absconded with the Sonics to Oklahoma — all Adidas managed to accomplish was remind the city* that it no longer has any real link to professional basketball.
*Or, at least, those who use Twitter
At the very least, Adidas could have gone with someone more likely to tug on Seattle’s heartstrings: