Richard Sherman’s self-promotion just might have backfired

I was looking for a particular image — specifically, I was trying to find this Crabtree jersey so I could link to it in my previous post:

crabtree jersey

So I searched for “mediocre jersey,” thinking this should be pretty easy to turn up.

Whoops:

Sherman backfire

It’s not technically a Google bomb, because this is just an ad – but still, Sherm probably isn’t too happy with showing up at the top of this particular search result.

On the bright side, it might help move some merchandise.

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