With so much recent attention on the now-infamous Israeli advertising debacle, I would like to draw your attention to another campaign, presumably not as offensive but no less insidious.
Yes, I’m talking about the barrage of Verizon/Droid ads that have hit the airwaves in recent weeks and months. I’m not going to discuss the sillier iterations – like the woman who kills three robots in under sixty seconds, or the movie trailer – in any detail. Those are just advertisements. Instead, I’d like to briefly call attention to two that make pseudo-factual claims regarding Verizon’s phone and service offerings.
The first, for Droid Razr, is out to prove ‘thin is no longer frail’. You don’t really need to watch the ad, but in case you’re interested, here it is:
Those of you who did watch may have noted its claim that the phone is made with ‘diamond-cut spun aluminum’. Diamonds!
This certainly sounds impressive, aesthetically pleasing, and perhaps even scientifically significant. But what does the fact that the Razr’s spun aluminum was cut with diamonds actually tell us about the phone’s physical makeup? To give you an idea of how helpful the information is, here’s a list of things that – like spun aluminum – can also be cut by diamonds: